The Ultimate Digital Marketing Strategy for Real Estate Professionals
1. Instead of focusing just on making sales, shift your focus to the marketing funnel
A customer’s journey is broken down into stages and represented by a marketing funnel. It illustrates how individuals go through a series of steps before they feel ready to really buy anything from someone else, as you are likely aware from the conventional diagram.
In today’s world, there are many different iterations of the funnel, but the basic concept is still the same:
People won’t immediately buy from you until they really like what you have to offer.
This is especially true for those who work in real estate. Naturally, a person who could want your services in the future needs to first become aware of you before they can participate in business with you. After that has occurred, you will need to continue to cultivate your relationship with that individual.
In essence, the middle section of the sales funnel is where you work to increase the likelihood that the individual in question would like, trust, and desire to do business with you.
This is the stage of the sales process that the majority of real estate salespeople simply ignore. In this extremely competitive market, real estate agents need to focus a lot more of their attention on this section of the sales funnel.
They should think about how they can add value to the process and continue to interact with potential buyers and sellers. If everything goes according to plan, your real estate agent will be the person that individual thinks of first and naturally when the time comes for them to purchase or sell a house.
2. Analyze and improve the performance of your website
Conducting an SEO assessment should be the first thing you do with your website. It is essential that your website be seen in people’s search results since an increasing number of individuals are turning to Google as their initial point of contact when seeking a company.
Keep in mind that if people aren’t aware of you, it’s quite unlikely that they will interact with you. It is essential to have a high search engine visibility in order to increase the likelihood that people will find you. You can search for reliable property marketing services in your area for your website management and SEO.
Does it leave a positive impression on people once they have discovered your website?
In your analysis of the website, you should also take into account this second point. People will find it much more difficult to like, trust, and desire to interact with you if your website is sluggish, unappealing, and provides no useful information.
A decent website for an estate agency should:
- Include photographs of the property taken by professionals.
- Details about how to get in touch with us that are both simple to locate and understand
There are several advantages to working with you instead of your rivals.
Make it very clear what people should do next and make it as simple as possible for them to proceed.
These are only some of the functions that your website needs to be able to do. A website for a real estate agent should, above all else, be appealing to visitors. People spend more time looking at pictures and watching videos than reading text, which is why your website has to establish a good first impression almost immediately.
Incredible real estate photography and other forms of visual material are consequently essential. If a real estate agency’s marketing is similar to the way the vendor envisions their own property being advertised, the vendor is more inclined to use that agency. An image taken with poor equipment is unattractive.
3. Start Using Video Marketing for Estate Agents
There are three compelling arguments in favor of including video marketing as one of your marketing strategies:
- It is beneficial to SEO.
- It is more probable for sellers to give instructions to real estate brokers who utilize it.
In most cases, individuals would rather watch a movie than read some text. However, the vast majority of real estate brokers do not use video in their marketing efforts, despite the fact that video helps real estate agents create greater attention and more leads. This indicates that utilizing it is a great way to help you differentiate yourself from other rivals and stand out from the crowd.